HUD Handbook 4350.3 § 2-19

Discrimination in Marketing, Statements, and Notices (HUD Occupancy Handbook 4350.3 REV-1 CHG-4)

HUD guidance — not codified law
In Force
Verified 9/24/2026 · Next check 10/1/2026
effective 9/24/2026FederalAdvertising Rules

Operative Text

HUD Handbook 4350.3 § 2-19
A.        Owners must market available units in a nondiscriminatory manner.

                 1.     This requirement covers printed or published notices, statements, or
                        advertisements. Examples of notices and statements include any
                        applications, flyers, brochures, deeds, signs, banners, posters, billboards,
                        or other documents used to market available units. For additional
                        information about advertising requirements, please refer to paragraph 4-
                        12 D.

                 2.     The marketing requirement also covers oral notices or statements.

       B.        Actions prohibited by this requirement include, but are not limited to, the
                 following:

                 1.     Using words, phrases, photographs, illustrations, symbols, or forms that
                        suggest that units are available or not available to certain people based
                        on race, color, religion, sex, disability, familial status, or national origin;

                 2.     Expressing to agents, brokers, employees, prospective renters, or any
                        other person a preference for or limitation on any renter based on race,
                        color, religion, sex, disability, familial status, or national origin;

                 3.     Selecting media or locations for advertising the renting of units that are
                        unlikely to attract particular people to apply for occupancy at the property
                        because of race, color, religion, sex, disability, familial status, or national
                        origin; and

                 4.     Refusing to advertise for the rental of units or requiring different charges
                        or terms for such advertising based on race, color, religion, sex, disability,
                        familial status, or national origin.

6/07                                              2-14                          HUD Occupancy Handbook
                                                                                Chapter 2: Civil Rights and
                                                                            Nondiscrimination Requirements

Section 2:
Nondiscrimination Requirements
Under the Fair Housing Act

C.      For additional information on marketing and Affirmative Fair Housing Marketing
                Plans, see Chapter 4, Section 2.
Source: Legislative text reproduced verbatim

Effective Timeline

Current
Sep 24, 2026
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Related Rules

§ 100.306
§ 100.306 Intent to operate as housing designed for persons who are 55 years of age or older.
§ 6-10-055
Job opportunity advertisements
§ 2.76.110
Posting of discrimination policy required

Source Information

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