Cal. Civ. Code § 294-A

  § 294-a. Statewide campaign for the acceptance, inclusion, tolerance
and understanding of diversity. 1. The division shall develop and
implement a statewide campaign to increase awareness and promote the
acceptance, inclusion, tolerance and understanding of the diversity of
people of this state, including, but not limited to diversity based on
religion, race, color, creed, sex, ethnicity, national origin, age,
disability, sexual orientation, gender identity or expression. In the
development and implementation of such campaign, the division shall
adopt as its purpose, the combatting of bias, hatred and discrimination
in all their forms and the prevention of discrimination based on
religion, race, color, creed, sex, ethnicity, national origin, age,
disability, sexual orientation, gender identity or expression.
  2. In order to effectuate the purpose of the campaign the division
shall:
  a. coordinate and cooperate with public and private organizations,
including, but not limited to, local governments, community groups,
school districts, churches, charitable organizations, foundations and
other relevant groups;
  b. develop educational materials to be published on the website of the
division, social media campaigns or other means determined to be the
most effective at reaching the public in a cost effective manner;
  c. make information regarding such campaign available on the website
of the division; and
  d. utilize other resources the division deems appropriate and any
other resources, private or public, identified by the division.