La. Stat. Ann. § R.S. 51:1406
Exemptions
Operative Text
§1406. Exemptions The provisions of this Chapter shall not apply to: (1) Any federally insured financial institution, its subsidiaries, and affiliates or any licensee of the Office of Financial Institutions, its subsidiaries, and affiliates or actions or transactions subject to the jurisdiction of the Louisiana Public Service Commission or other public utility regulatory body, the commissioner of financial institutions, the insurance commissioner, the financial institutions and insurance regulators of other states, or federal banking regulators who possess authority to regulate unfair or deceptive trade practices. (2) Acts done by the publisher, owner, agent or employee of a newspaper, periodical or radio or television station or other advertising medium in the publication or dissemination of an advertisement when the publisher, owner, agent or employee did not have knowledge of the false, misleading or deceptive character of the advertisement, did not prepare the advertisement and did not have any direct financial interest in the sale or distribution of the advertised product or service. (3) No seller of any product or service who disseminates any advertisement or promotional material in this state shall be liable under this Chapter if he receives the advertisement or promotional material from a manufacturer, packer, distributor, or other seller from whom he has purchased the product or service unless he refused on the request of the attorney general to provide the name and address of the manufacturer, packer, distributor, or other seller from whom he has purchased the product or service and said seller also agrees to enter into an assurance of voluntary compliance as prescribed by this Chapter from disseminating any such advertisement or promotional material thereafter. This exemption does not in any way limit the right of action any consumer may have under this Chapter. (4) Any conduct which complies with section 5(a)(1) of the Federal Trade Commission Act [15 U.S.C., 45(a)(1)], as from time to time amended, any rule or regulation promulgated thereunder and any finally adjudicated court decision interpreting the provisions of said Act, rules and regulations.
La. R.S. § 51:1406 carves out several categories of actors and conduct from Louisiana's consumer-protection chapter. Federally insured financial institutions, certain regulated utilities and insurers, media publishers who unknowingly run deceptive ads, downstream sellers who pass along manufacturer-supplied promotional materials under specified conditions, and conduct that already complies with the federal FTC Act are all excluded from the chapter's reach. These exemptions mean that the unfair-trade-practices rules do not automatically extend to every commercial actor or every type of transaction in Louisiana.
Plain English — not legal advice.
Property owners and managers who operate within regulated financial or utility sectors, or who disseminate advertising materials supplied by manufacturers or distributors, should be aware that La. R.S. § 51:1406 may place their conduct outside the scope of Louisiana's consumer-protection chapter. Compliant operators in those exempt categories generally document the source of any third-party promotional materials and cooperate with attorney general requests for supplier information. Operators whose activities fall under federal FTC Act compliance frameworks typically maintain records showing that their conduct meets the federal standard referenced in the exemption.
General guidance for property managers — not legal advice for your specific situation. Consult an attorney for advice on your case.
La. R.S. § 51:1406 limits which parties and practices can be challenged under Louisiana's consumer-protection chapter, but it does not eliminate all tenant rights. Notably, the provision states that the downstream-seller exemption does not limit any consumer's right of action under the chapter, meaning tenants may still have avenues to pursue claims depending on the circumstances. Tenants who believe they have encountered unfair or deceptive practices may wish to consult a tenant-rights organization or review the attorney general's consumer-protection resources to understand which exemptions, if any, might apply to their situation.
General guidance for tenants — not legal advice for your specific situation. Consult a tenant-rights organization or attorney for advice on your case.
Generated October 20, 2026 — auto-generated, not yet human-reviewed. See /transparency for methodology.
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