Cal. Civ. Code § 910-2-8-3
Scope
Operative Text
Sec. 3. (a) This rule describes the matters the ICRC will review in evaluating compliance with IC 22-9.5 in connection with investigations of complaints alleging discriminatory housing practices involving advertising. Use of this rule will be considered by the director in making determinations as to whether there is reasonable cause to believe that a discriminatory housing practice has occurred or is about to occur. (b) This rule provides criteria for use by advertising media in determining whether to accept and publish advertising regarding sales or rental transactions. Use of this rule will be considered by the director in making a determination as to whether there is reasonable cause to believe that a discriminatory housing practice has occurred or is about to occur. (c) A failure by a person placing an advertisement to use the criteria contained in this rule, when found in connection with the investigation of a complaint alleging making or using discriminatory advertisements, shall be considered by the director in making a determination of reasonable cause to believe that a discriminatory housing practice has occurred or is about to occur. (d) Nothing in this rule shall be construed to restrict advertising efforts designed to attract persons to dwellings who would not ordinarily be expected to apply, when such efforts are pursuant to an affirmative marketing program or undertaken to remedy the effects of prior discrimination in connection with the advertising or marketing of dwellings.
Indiana Administrative Code 910 IAC 2 § 910-2-8-3 establishes the scope of a rule governing how the Indiana Civil Rights Commission (ICRC) evaluates housing advertising for potential fair-housing violations under IC 22-9.5. The rule sets out criteria that both advertisers and advertising media can use to assess whether a housing ad may constitute a discriminatory housing practice. Importantly, the rule carves out an exception: advertising specifically designed to attract underrepresented groups as part of an affirmative marketing program or to remedy past discrimination is not restricted by this provision.
Plain English — not legal advice.
Under 910 IAC 2 § 910-2-8-3, property owners and managers who place housing advertisements are expected to apply the criteria outlined in this rule when crafting and submitting ads. Failure to use those criteria can be factored into the ICRC director's determination of whether reasonable cause exists to believe a discriminatory housing practice has occurred. Operators running affirmative marketing programs intended to broaden access to housing for underrepresented groups should be aware that such outreach efforts are explicitly protected under this provision.
General guidance for property managers — not legal advice for your specific situation. Consult an attorney for advice on your case.
Section 910-2-8-3 of 910 IAC 2 gives tenants and prospective renters a framework for understanding how the ICRC evaluates housing advertisements that may be discriminatory under Indiana law. If a housing ad appears to discourage or exclude applicants based on a protected characteristic, this provision is part of the regulatory basis under which a complaint can be filed with the ICRC. Individuals who believe they have encountered a discriminatory housing advertisement may wish to consult a tenant-rights organization or fair-housing agency to understand the complaint process available under IC 22-9.5.
General guidance for tenants — not legal advice for your specific situation. Consult a tenant-rights organization or attorney for advice on your case.
Generated October 15, 2026 — auto-generated, not yet human-reviewed. See /transparency for methodology.
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