Fla. Stat. § 723.001 et seq. § 723.016
Advertising materials; oral statements.
Operative Text
(1) All advertising materials for, used by, or promoting any mobile home park shall be filed with the division by the developer, park owner, or mobile home dealer within 30 days of the end of each calendar quarter in which it was used, unless the material has been previously filed. The calendar quarters shall end on March 31, June 30, September 30, and December 31 of each year. (2) The term “advertising materials” includes: (a) Promotional brochures, pamphlets, advertisements, or other materials disseminated to the public in connection with the sale of a new mobile home or lease of a mobile home lot. (b) Billboards and other signs posted on and off the premises. (3) The following “advertising materials” are exempt from the filing requirements of this section: telephone directories, business cards, items placed solely on bulletin boards in a mobile home park, and correspondence in response to inquiries by individuals. (4) No advertising materials or oral statement made by any developer, park owner, or mobile home dealer shall: (a) Misrepresent a fact or create a false or misleading impression regarding the mobile home or mobile home park. (b) Contain any asterisk or other reference symbol as a means of contradicting or substantially changing any statement previously made or as a means of obscuring a material fact. (c) Misrepresent the size, nature, extent, qualities, or characteristics of the offered facilities. (d) Misrepresent the nature or extent of any service incident to the tenancy. (5) The division shall not impose a civil penalty in excess of $250 per advertisement for each instance of the untimely filing of advertising materials.
Florida Statutes § 723.016 establishes rules governing advertising materials used in connection with mobile home parks. Developers, park owners, and mobile home dealers are required to file most promotional materials with the state division within 30 days after each calendar quarter ends, unless those materials were previously filed. The law also prohibits any advertising material or oral statement from misrepresenting facts, creating false impressions, obscuring material facts through reference symbols, or mischaracterizing the size, nature, or services of the park or lot. Certain materials—such as telephone directories, business cards, and bulletin board postings—are exempt from the filing requirement.
Plain English — not legal advice.
Under Fla. Stat. § 723.016, operators of mobile home parks are generally expected to maintain a system for tracking which promotional materials—brochures, pamphlets, billboards, and similar items—were used during each calendar quarter and to submit those materials to the division within 30 days of each quarter's close (March 31, June 30, September 30, and December 31). Compliant operators take care that no advertising material or oral statement misrepresents the park's facilities, lot characteristics, or services, and avoid using asterisks or reference symbols in ways that contradict or obscure earlier statements. The division may impose a civil penalty of up to $250 per advertisement for each instance of untimely filing, so timely and accurate recordkeeping is a standard part of compliant operations.
General guidance for property managers — not legal advice for your specific situation. Consult an attorney for advice on your case.
Fla. Stat. § 723.016 gives prospective and current mobile home park residents a basis to challenge advertising or oral statements that misrepresented the park's facilities, lot size, or services at the time they entered into a lease. If a tenant believes they were misled by promotional materials or verbal claims that violated this provision, they may consider contacting the Florida division that oversees mobile home parks to report the concern or request information about filed advertising materials. Tenant-rights organizations familiar with Florida mobile home law can help residents understand what remedies or complaint processes may be available under § 723.016.
General guidance for tenants — not legal advice for your specific situation. Consult a tenant-rights organization or attorney for advice on your case.
Generated October 28, 2026 — auto-generated, not yet human-reviewed. See /transparency for methodology.
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