Cal. Civ. Code § 8-37ee-604
Post-occupancy affirmative marketing
Operative Text
Following the initial period of lease-up, each entity shall continue to affirmatively market all applicable housing opportunities to those least likely to apply for the term of the use restriction concerning such housing opportunity recorded on the municipal land records, assistance agreement or regulatory agreement. All entities shall make every good faith effort to maintain a demographically diverse housing development.
Under Conn. Agencies Regs. § 8-37ee-604, the obligation to affirmatively market housing does not end once a property is initially leased up. For the entire duration of any recorded use restriction, assistance agreement, or regulatory agreement tied to the housing, the responsible entity must continue reaching out to populations least likely to apply on their own. The rule also requires ongoing good-faith efforts to maintain demographic diversity within the housing development.
Plain English — not legal advice.
Conn. Agencies Regs. § 8-37ee-604 means that compliant operators treat affirmative marketing as a continuous, long-term program rather than a one-time lease-up activity. Property owners and managers generally keep outreach channels active—such as advertising in outlets that reach underrepresented communities—for as long as any use restriction, assistance agreement, or regulatory agreement remains recorded against the property. Maintaining documentation of ongoing marketing efforts and demographic data is a practice commonly associated with demonstrating good-faith compliance under this provision.
General guidance for property managers — not legal advice for your specific situation. Consult an attorney for advice on your case.
Conn. Agencies Regs. § 8-37ee-604 establishes that residents and prospective applicants from groups least likely to apply have a right to continued outreach for the full life of the applicable use restriction or agreement—not just at initial lease-up. If you believe a housing development covered by this provision has stopped its affirmative marketing efforts or is not maintaining demographic diversity in good faith, you may raise that concern with the relevant housing authority or a tenant-rights organization familiar with Connecticut affordable housing regulations. Reviewing the recorded use restriction or regulatory agreement on the municipal land records can help clarify how long these obligations apply to a specific property.
General guidance for tenants — not legal advice for your specific situation. Consult a tenant-rights organization or attorney for advice on your case.
Generated September 24, 2026 — auto-generated, not yet human-reviewed. See /transparency for methodology.
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