10 Ariz. Admin. Code § R10-2-114
Fair Housing Policy and Practices
Operative Text
In the investigation of complaints, the Attorney General shall consider the following as evidence of compliance with the prohibitions against discrimination in advertising under the Act. 1. 2. 3. 4. Use of Equal Housing Opportunity logotype, statement, or slogan. All advertising of residential real estate for sale, rent, or financing shall contain an equal housing opportunity logotype, statement, or slogan as a means of educating the home-seeking public that the property is available to all persons regardless of race, color, religion, sex, handicap, familial status, or national origin. Use of human models. Human models in photographs, drawings, or other graphic techniques shall not be used to indicate exclusiveness because of race, color, religion, sex, handicap, familial status, or national origin. If models are used in display advertising campaigns, the models shall be clearly definable as reasonably representing majority and minority groups in the metropolitan area, both sexes, and, when appropriate, families with children. Models, if used, shall portray persons in an equal social setting and indicate to the general public that the housing is open to all without regard to race, color, religion, sex, handicap, familial status, or national origin, and is not for the exclusive use of one such group; Coverage of local laws. Whether the advertisement includes a statement regarding the coverage of any local fair housing or human rights ordinance prohibiting discrimination in the sale, rental, or financing of dwellings; and Notification of fair housing policy. a. Employees. Whether the publisher of the advertisement, the advertising agency, and the firm engaged in the sale, rental, or financing of real estate provided a printed copy of their nondiscrimination policy to each employee and officer. b. Clients. Whether the publishers of the advertisement and the advertising agency posted a copy of their nondiscrimination policy in a conspicuous location wherever persons place advertising and have copies available for all firms and persons using its advertising services. c. Publishers’ notice. Whether the publisher published at the beginning of the real estate advertising section a statement regarding the coverage of any local fair housing or human rights ordinance prohibiting discrimination in the sale, rental, or financing of dwellings.
Under 10 Ariz. Admin. Code § R10-2-101 et seq. § R10-2-114, Arizona's Attorney General looks at specific advertising practices when evaluating whether a housing advertiser has complied with fair-housing anti-discrimination rules. Evidence of compliance includes using Equal Housing Opportunity logos or slogans, ensuring that any human models in ads represent a diverse cross-section of the community rather than suggesting exclusivity, referencing applicable local fair-housing ordinances, and distributing or posting nondiscrimination policies to employees and clients. These criteria collectively signal that a housing advertisement is open to all persons regardless of race, color, religion, sex, handicap, familial status, or national origin.
Plain English — not legal advice.
Property owners, managers, and their advertising partners can demonstrate compliance with 10 Ariz. Admin. Code § R10-2-101 et seq. § R10-2-114 by consistently including the Equal Housing Opportunity logotype or statement in all residential rental and sale advertisements. When human models appear in display campaigns, compliant operators generally ensure those models visibly represent a diverse mix of majority and minority groups, both sexes, and families with children where appropriate. Distributing written nondiscrimination policies to all employees and officers, and posting those policies conspicuously wherever advertising is placed, are additional practices the Attorney General treats as evidence of compliance.
General guidance for property managers — not legal advice for your specific situation. Consult an attorney for advice on your case.
10 Ariz. Admin. Code § R10-2-101 et seq. § R10-2-114 establishes standards that the Arizona Attorney General uses to assess whether housing advertisements meet fair-housing requirements, which means tenants and housing-seekers can look to these criteria when evaluating whether an ad they encountered may reflect discriminatory practices. If an advertisement lacks an Equal Housing Opportunity statement, uses imagery that suggests a property is restricted to certain groups, or comes from a publisher that has not posted a nondiscrimination policy, those omissions may be relevant in a complaint investigation. Individuals who believe they have encountered discriminatory advertising may consider filing a complaint with the Attorney General's office or reaching out to a local tenant-rights organization for general information about available options.
General guidance for tenants — not legal advice for your specific situation. Consult a tenant-rights organization or attorney for advice on your case.
Generated October 9, 2026 — auto-generated, not yet human-reviewed. See /transparency for methodology.
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