HUD HCV Guidebook § 5.3
Contents of Marketing Materials (HUD HCV Guidebook)
Operative Text
All advertising must provide detailed, clear, and consistent information to all potential applicants, including descriptions of property amenities, eligibility criteria, where and when to apply, procedures for obtaining and submitting applications, and an explanation of how applicants will be selected. All advertising must include the department-approved Equal Housing Opportunity logo, slogan or statement.135 Additionally, PHAs and 132 24 CFR 964.30(a); see also Alschuler v. HUD, 515 F. Supp. 1212, 1234 (N.D. Ill. 1981). 133 24 CFR 200.610. 134 Id. 135 See HUD’s Fair Housing and Equal Opportunity Advertising and Marketing Webpage, available at https://www.hud.gov/program_offices/fair_housing_equal_opp/advertising_and_marketing. Fair Housing and Nondiscrimination Requirements 37 US Department of Housing and Urban Development April 2025 other housing providers are required to display the fair housing poster at their rental office and other locations.136 Marketing materials must be written in clear and easy to understand language and be designed in a manner that conveys that all applicants are welcome regardless of their protected class. Marketing materials highlighting that individuals with disabilities are welcome to apply and can request reasonable accommodations when doing so help ensure equal participation. PHAs must provide translation of written materials or interpretations, consistent with their language access plan or implementation plan, to facilitate education and outreach to limited English proficient (LEP) individuals (see Section 4 of this chapter).
HUD Housing Choice Voucher Guidebook § 5.3 requires that all marketing materials for housing programs be detailed, clear, and consistent, covering property amenities, eligibility, application procedures, and selection criteria. Every advertisement must include the HUD-approved Equal Housing Opportunity logo, slogan, or statement, and fair housing posters must be displayed at rental offices and other relevant locations. Materials must be written in plain language that signals all applicants are welcome regardless of protected class, and Public Housing Authorities (PHAs) must provide translations or interpretations for individuals with limited English proficiency in line with their language access plans.
Plain English — not legal advice.
Under HUD Housing Choice Voucher Guidebook § 5.3, compliant housing providers ensure that every advertisement includes the HUD-approved Equal Housing Opportunity logo, slogan, or statement, and that fair housing posters are displayed at rental offices and applicable locations. Marketing materials are written in plain, accessible language and are designed to communicate that applicants of all protected classes are welcome, including explicit messaging that individuals with disabilities may apply and request reasonable accommodations. PHAs additionally maintain language access plans and provide written translations or interpretations to reach limited English proficient applicants during outreach and education efforts.
General guidance for property managers — not legal advice for your specific situation. Consult an attorney for advice on your case.
HUD Housing Choice Voucher Guidebook § 5.3 establishes that housing providers and PHAs must give all potential applicants clear, consistent information about how to apply, how selections are made, and what amenities and eligibility criteria apply. Applicants with disabilities have a recognized right to see messaging that they are welcome and may request reasonable accommodations during the application process, and individuals with limited English proficiency are entitled to translated materials or interpretation services consistent with the PHA's language access plan. If marketing materials appear to omit required fair housing statements, lack accessible language, or fail to address LEP needs, tenants and applicants can file a complaint with the U.S. Department of Housing and Urban Development or consult a tenant-rights organization to understand available options.
General guidance for tenants — not legal advice for your specific situation. Consult a tenant-rights organization or attorney for advice on your case.
Generated September 26, 2026 — auto-generated, not yet human-reviewed. See /transparency for methodology.
Effective Timeline
References Out
No outbound references recorded yet for this provision.
References In
No inbound references recorded yet for this provision.