24 C.F.R. § 886.121
§ 886.121 Marketing. (24 CFR Part 886)
Operative Text
(a) Marketing of units and selection of Families by the Owner shall be in accordance with the Owner's HUD-approved Affirmative Fair Housing Marketing Plan, if required, and with all regulations relating to fair housing advertising including use of the equal opportunity logotype, statement, and slogan in all advertising. Projects shall be managed and operated without regard to race, color, creed, religion, sex, or national origin. (b) The Owner shall comply with the applicable provisions of the Contract, this subpart A, and the procedures of part 5 of this title in taking applications, selecting families, and all related determinations. (c) For the informal hearing provisions related to denial of assistance based upon failure to establish citizenship or eligible immigration status, see part 5, subpart E, of this title for provisions concerning certain assistance for mixed families (families whose members include those with eligible immigration status, and those without eligible immigration status) in lieu of denial of assistance.
Under 24 CFR Part 886 § 886.121, owners participating in this HUD program must market available units and select tenants through a non-discriminatory process, following any required Affirmative Fair Housing Marketing Plan and applicable fair housing advertising rules. The provision bars discrimination based on characteristics such as race, religion, sex, or national origin in how properties are managed and operated. It also directs owners to follow HUD's Part 5 procedures when accepting and evaluating applications, and outlines a separate informal hearing process for applicants whose eligibility is questioned on the basis of citizenship or immigration status.
Plain English — not legal advice.
Owners subject to § 886.121 generally maintain a HUD-approved Affirmative Fair Housing Marketing Plan when one is required, and ensure that all advertising for available units carries the equal opportunity logotype and related fair housing language. Compliant operators apply the tenant-selection procedures set out in HUD's Part 5 regulations consistently across all applicants, documenting how decisions are made without regard to protected characteristics. When an applicant's eligibility is questioned due to citizenship or immigration status, § 886.121(c) points to Part 5, Subpart E for the specific informal hearing procedures that govern those situations, including rules for mixed-status families.
General guidance for property managers — not legal advice for your specific situation. Consult an attorney for advice on your case.
Section 886.121 establishes that tenants and applicants are entitled to a marketing and selection process free from discrimination based on race, color, creed, religion, sex, or national origin. If an applicant believes an owner failed to follow the fair housing marketing or tenant-selection requirements of § 886.121, options can include raising the issue with the local HUD field office or a fair housing organization. Applicants who are denied or face questions about citizenship or immigration status have access to an informal hearing process described in Part 5, Subpart E, and a tenant-rights organization can help explain how that process generally works.
General guidance for tenants — not legal advice for your specific situation. Consult a tenant-rights organization or attorney for advice on your case.
Generated September 4, 2026 — auto-generated, not yet human-reviewed. See /transparency for methodology.
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