Phoenix — Ch. 50 Human Relations § 50-149
Affirmative marketing
Operative Text
Before any housing provider can sell, rent, lease or sublease any residential housing unit in the village, he must meet the following requirements: (1) Prepare and file an affirmative marketing plan, on forms as required by the village that: a. Complies with the regulations and standards required by the village. b. Identifies advertisements in publications whose general circulation appears to appeal to the target population as well as advertisements in publications of general circulation. c. Indicates the contacts that have been or will be made with the village, fair housing centers, other interested organizations and large employers in the area seeking assistance in implementation of the affirmative marketing plan to the target population. d. Contains the following details: 1. Samples of advertising (e.g., brochures, pictures, copy, mailer, billboards, etc.), which accurately depict the diverse social, ethnic lifestyle of village; 2. Date on where they will be displayed, when, and for what length of time. e. Details the current status of education and training of staff in affirmative marketing in conformity with training manuals, supplied by the village. f. Indicates, when appropriate, the training to be done with sales/rental staff in marketing dwelling units to the target population, including training in federal, state and local fair housing laws. g. Indicates agreement to report monthly to the human relations commission of the village, giving traffic and sales/rental data from the time that the dwelling units are offered for sale or rent to the completion of the transactions. (2) Upon submitting the affirmative marketing plan, as outlined in subsection (1) of this section, signed by the housing provider, the plan shall be reviewed by the human relations commission and, upon approval of the commission, become a binding affirmative marketing agreement.
Phoenix City Code Ch. 50 § 50-149 requires housing providers to prepare and file a formal affirmative marketing plan before offering any residential unit for sale, rent, lease, or sublease. The plan must outline how the provider will reach a diverse target population through targeted and general-circulation advertising, staff training on fair housing laws, and regular reporting to the city's Human Relations Commission. Once the Commission reviews and approves the submitted plan, it becomes a binding affirmative marketing agreement that governs how the housing is marketed.
Plain English — not legal advice.
Under Phoenix Ch. 50 § 50-149, compliant housing providers prepare and file an affirmative marketing plan before listing any residential unit, using the village's required forms. Operators typically document their advertising strategy across both targeted and general-circulation publications, maintain records of staff fair housing training, and set up a system for submitting monthly traffic and sales or rental data to the Human Relations Commission. Because the approved plan becomes a binding agreement, operators generally keep detailed records of advertising samples, display dates, and outreach contacts to demonstrate ongoing compliance.
General guidance for property managers — not legal advice for your specific situation. Consult an attorney for advice on your case.
Phoenix Ch. 50 § 50-149 establishes that housing providers must have an approved affirmative marketing plan in place before a unit is offered to the public, which is intended to ensure that diverse communities have equal access to housing opportunities. If a prospective or current tenant believes a provider has not followed affirmative marketing requirements, one general path is to raise the concern with the Phoenix Human Relations Commission, which reviews and enforces these plans. Tenant-rights organizations familiar with local fair housing law can also help individuals understand what protections apply and what options may be available.
General guidance for tenants — not legal advice for your specific situation. Consult a tenant-rights organization or attorney for advice on your case.
Generated November 9, 2026 — auto-generated, not yet human-reviewed. See /transparency for methodology.
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