Lynwood — Ch. 54 Human Relations § 54-48
Advertisements, signs, notices
Operative Text
It is unlawful to make, print, circulate, or publish, or cause to be made, printed, or published, any written or oral notice, statement, or advertisement, with respect to the sale or rental of a dwelling that indicates any preference, limitation, or discrimination based on race, color religion, sex, physical or mental handicap, familial status, or national origin or an intention to make such preference, limitation, or discrimination. Discriminatory notices, statements and advertisements include, but are not limited to: (1) Using words, phrases, photographs, illustrations, symbols, or forms which convey that dwellings are available or not available to a particular group of persons because of race, color, religion, sex, physical or mental handicap, familial status, or national origin; (2) Expressing to agents, brokers, employees, prospective sellers or renters or any other persons a preference for or limitation on any purchaser or renter because of the race, color, religion, sex, physical or mental handicap, familial status, or national origin of such persons; (3) Selecting media or locations for advertising the sale or rental of dwellings which deny particular segments of the housing market information about housing opportunities because of race, color, religion, sex, physical or mental handicap, familial status, or national origin; and (4) Refusing to publish advertising for the sale or rental of dwellings, or requiring different changes or terms for such advertising because of race, color, religion, sex, physical or mental handicap, familial status, or national origin.
Lynwood Ch. 54 § 54-48 prohibits any person or entity from creating, distributing, or publishing housing advertisements, notices, or statements—whether written or spoken—that express a preference, limitation, or discrimination based on protected characteristics such as race, color, religion, sex, disability, familial status, or national origin. The rule covers a broad range of conduct, including the choice of words, images, symbols, advertising media, and even private communications with agents or brokers that signal discriminatory intent. This applies equally to those who produce the advertising and those who cause it to be produced or distributed.
Plain English — not legal advice.
Property owners and managers operating under Lynwood Ch. 54 § 54-48 generally ensure that all rental listings, signage, and marketing materials—across every platform and medium—are reviewed to confirm they contain no language, imagery, or symbols that could signal a preference or restriction based on protected characteristics. Compliant operators also take care that internal communications with staff, brokers, or listing services do not express discriminatory preferences, since such expressions are explicitly covered by this provision. Selecting advertising outlets that reach a broad, diverse audience, rather than channels that effectively exclude segments of the housing market, is consistent with the requirements of § 54-48.
General guidance for property managers — not legal advice for your specific situation. Consult an attorney for advice on your case.
Under Lynwood Ch. 54 § 54-48, tenants and prospective renters have protections against discriminatory housing advertisements and notices, including those that use coded language, selective imagery, or limited media placement to exclude people based on protected characteristics. If a person encounters an advertisement or statement they believe violates § 54-48, general enforcement paths may include filing a complaint with a local human relations commission, contacting a fair housing organization, or reaching out to a tenant-rights group for guidance on available options. Documenting the advertisement or statement—such as saving a screenshot or copy—is a commonly recommended general practice when pursuing any of these paths.
General guidance for tenants — not legal advice for your specific situation. Consult a tenant-rights organization or attorney for advice on your case.
Generated November 9, 2026 — auto-generated, not yet human-reviewed. See /transparency for methodology.
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